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Growth guides for software firms
Straight answers to the questions founders ask us on calls, with the typical numbers we see across engagements. No client names, no fluff.
Guide 01How do custom software firms get clients without referrals?Referrals stall because you can't turn them up. What works instead: a paid offer to cold buyers, fast SDR follow-up and ongoing sales training. Costs inside.Read the guide →
Guide 02Lead-gen agency, marketing hire, or a growth system: which one?Most software firms don’t need a brand. The real question: can your team close cold buyers without the founder? How agency, hire and growth system compare.Read the guide →
Guide 03Do Meta ads work for B2B software services?Yes, when the ad names a problem owners already feel and the offer ties to revenue. A booked sales call costs about $620, typically $500 to $910. What makes it work.Read the guide →
Guide 04What does a booked sales call cost for a software firm?About $620 in ad spend per booked call, typically $500 to $910. Funnel math for software firms: cost per lead, show rate, held calls and cost per new client.Read the guide →
Guide 05How do you grow when AI shrinks your project sizes?When AI cuts a five-month build to five weeks, you need more deals, better unit economics, an offer tied to revenue and a pipeline you can turn up. The math inside.Read the guide →
Guide 06When should you hire your first account executive?Hire your first AE when qualified calls arrive every week and your call process already closes. Here is the trigger, the handoff, the ramp and what to measure.Read the guide →
Guide 07How do you build an offer cold buyers want?Advertise one result for one buyer, tie it to revenue or profit, and land with a small first step you can expand into the full project. A worked example inside.Read the guide →
Guide 08What does a fractional CRO do, and is it worth it?A fractional CRO owns pipeline, offer, sales process, seller hiring and the numbers, part time. What they do, what it costs, the first 90 days, and what to measure.Read the guide →
Guide 09Should you wait until next quarter to start a second pipeline?Usually not. A new pipeline takes weeks to book held calls and about 120 days to learn. Waiting a quarter moves every date back while the founder sells alone.Read the guide →
Guide 10How to make the case for a growth system to your partner or CFOA one-page brief to forward: the problem in numbers, what gets built, what a client costs to win, the risks and how they’re handled, and what to track weekly.Read the guide →
Guide 11What does a referral really cost? (Calculator)Price your referral selling: founder hours plus BD or AE salary, divided by deals won. At our defaults a referral sale costs $60,000. Compare it with paid ad spend.Read the guide →