For custom software firms and high-ticket SaaS doing $2M to $20M.
How it works
We add $1M to $3M in net new revenue in 12 months for custom software firms and high-ticket SaaS companies.
The launch timeline, what we build, the guarantee and price.
We move fast: launch timeline
Four calls in the first three weeks. From month 2, one call every week.
Week 1
Onboarding call
ICP workbook, audience sizing on Meta and LinkedIn, and a map of how your business sells today.
Offer workshop call
We rebuild the offer for buyers who have never heard of you.
Week 3
Funnel review call
Ads, the 2-minute video and the book-a-call page. Meta or LinkedIn, decided with you.
Sales training call
Whoever takes the sales calls gets trained on the process.
From month 2
Weekly optimization call
Numbers review, call reviews with the expert sales trainer, and the next constraint to fix.
14 to 30 days
Qualified buyers on your calendar.
$1M to $3M in net new revenue in 12 months.
Fig. 1The engagement, call by call.
The system: from ad to signed client
Only qualified buyers reach your calendar.
Most agencies get you cheap leads that don’t convert.
We add $1-3M in 12 months by installing a complete growth engine
- AOffer rebuilt for cold buyers
- BMeta or LinkedIn ads
- Qualified?The application checks role, revenue and deal size. If yes, continue to C.
- If no: Not a fit
- CBook a call2-minute video and book-a-call page
- DSDR calls within 5 minutes
- ESales callYou take it. It gets recorded.
- Feedback loop with step E: Expert sales trainerReviews the recorded call. Feedback goes into the next one.
- FSigned client
Fig. 2From ad to signed client. The diamond is the application: role, revenue, deal size.
What we build, and who owns it
We build the whole system and run it. You bring what only you have: who you sell to, and how you close.
We score campaigns on cost per held call.
Client success is run by Tom Ross, Head of Client Success.
25+ years in commercial sales and management. Scaled a SaaS platform into 89 countries.
Jean-Michel Moreau, Founder.
Works behind the scenes to keep the marketing and the backend performing at their best.
| Deliverable | Owner |
|---|---|
| Repositioned offerBuilt for a buyer who has never heard of you. | RPGYou |
| Ads and creativeMeta or LinkedIn. Written, designed and tested by us. | RPG |
| 2-minute video and book-a-call pageScripted with you, built for cold traffic. | RPGYou |
| SDR teamCalls every new lead within 5 minutes. | RPG |
| CRM and reportingOne weekly scorecard. Every number traced to a held call. | RPG |
| Call reviews and sales coachingOur expert sales trainer reviews recorded calls. You take them. | RPGYou |
After launch: run and scale
Once cost per held call is stable, we add budget to what works and cut what doesn’t. By then most founders are taking every call themselves, and that caps growth.
Option: we hire your account executive
We recruit, place and ramp a professional AE on your calls, so the founder leaves sales.
- Recruit: the profile, the sourcing, the interviews.
- Place: they start on live calls from the funnel.
- Ramp: weekly call reviews until they close without you.
Fee and terms are in your growth plan.
- Setup
- AI automation firm. Co-founder on every sales call. Not enough lead flow, and no time to take all the calls.
- Result
- Campaign scaled to $12k a month. AE recruited, placed and ramped. The company is scaling and the co-founder is out of the sales process.
“JM gets me some of the best leads in my 15+ years of sales. Every call is a legit business owner with real problems and real needs. I actually told him he could loosen the qualification criteria some (first time I’ve ever told a marketer that).”
The guarantee
Every engagement comes with a written guarantee, set to your situation.
The exact terms are in your growth plan, before you sign.
Price
Every engagement is scoped in your growth plan. You see the full investment next to the revenue it is built to produce, before you decide.
Apply to scale
The application takes a few minutes. You’ll speak with JM, our founder.